This Privacy Policy explains how LensX collects, uses, and protects information when you use our website and platform.
1. Who we are
LensX provides sports video intelligence software and services to universities, athletic departments, teams, leagues, and media organizations.
2. What information we collect
We collect information you provide directly and information generated when you interact with the Services.
2.1 Account and contact information
Name and work email address
Organization and role (e.g., athletic department staff)
Information needed to respond to requests (demo requests, support messages)
2.2 Customer content
If you upload game footage or other media, that content is customer-provided. We process it only to provide the Services you request.
2.3 Usage and technical information
Logs and analytics (e.g., pages visited, feature usage)
Device and browser information
IP address and approximate location derived from IP (when available)
3. How we use information
Provide and improve the Services
Support customer operations (search, segmentation, exports, and workflows)
Maintain security, troubleshoot issues, and prevent abuse
Send service-related communications (account and operational updates)
Measure usage and performance to improve reliability
4. How we share information
We share information only as needed to run the Services and support your organization. We may share information with:
Service providers that process information on our behalf (e.g., hosting, infrastructure, analytics)
Professional advisors and partners as required for business operations
Parties when required by law or to protect legal rights
5. Data retention
We retain information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.
6. Your choices and rights
Request access to information we maintain
Request corrections to inaccurate information
Request deletion where legally applicable
Manage cookie preferences via browser settings (see our Cookie Policy)
To make a request, contact us at hello@lensx.io.
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.
8. Children’s privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from children.
9. Changes to this policy
We may update this Privacy Policy from time to time. Changes become effective when posted.
10. Contact
Questions about this Privacy Policy may be sent to: hello@lensx.io