LIVE POV
Live POV Feed

This is what your
referee sees.

Every call. Every angle. Captured from inside the game and analyzed by AI in real time.

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The AI Decision Layer for Sports
Better
Calls. Decisions. Fan Engagement.

AI-powered platform with POV cameras that help referees, coaches, and leagues make better decisions and create immersive sports experiences.

Join the Waitlist See How It Works
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POV cam
Captures the exact view from the referee's perspective, inside the game
AI calls
Automatically identifies weak calls, missed decisions, and areas to improve
Live feed
Stream the referee POV directly to fans for real immersive engagement
Easy setup
Clips on in seconds, no crew, no wiring, no technical expertise needed
How It Works

One Central Intelligence Layer.

Every referee gets a camera. Every call gets analyzed. Every game gets better.

01 Hardware

Wearable POV Camera

Lightweight and purpose-built for officiating. Clips onto a referee's helmet or cap in seconds, no crew, no wiring, no technical setup required.

02 AI Engine

AI Call Analysis

LensX AI watches every call in real time. It flags weak decisions, identifies missed calls, and scores officiating performance, so referees know exactly what to improve.

03 Dashboard

Officiating Hub

Every call, every flag, every insight stored and organized. Officials and coordinators can review games, track improvement, and identify patterns over time.

Who It's For

Built for the people
who run the game.

Referees

See Every Call. Know What to Fix.

LensX gives referees something they've never had: the ability to watch their own decisions back from their exact POV. The AI flags the calls that were weak or wrong, so every official can see precisely where they can improve and what they missed.

Missed call detectionPOV call reviewImprovement trackingDecision scoring
Officiating Teams & Coordinators

Develop Better Officials, Faster.

Officiating coordinators get a full picture of every referee's performance: which calls were flagged, how positioning affected decisions, and where individuals need development. Build a stronger officiating program with real data, not just memory.

Team performance overviewAI-flagged callsPositioning analysisReferee development
Leagues & Organizers

Settle Disputes with Video Evidence.

When a call gets contested, you have the footage. LensX gives leagues a clear, unbiased record of every officiating decision, straight from the referee's POV, so disputes are resolved quickly and fairly.

Call dispute resolutionOfficial accountabilityGame record archiveMulti-referee management
Fan Engagement

Stream the POV Your Fans Have Never Seen.

The same POV camera that powers call review can stream live to fans, giving them an immersive, inside-the-game perspective that no fixed camera can replicate. Give your audience a reason to stay glued to every play.

Live POV streamingImmersive fan feedInside-game perspectiveBroadcast-ready output
Why LensX

They film the field.
We film the game.

Every competitor uses a fixed camera on a tripod.
LensX is the only system that captures the view from inside the game, where the real decisions happen.

LensX ✦
Wearable POV + AI call analysis + live streaming
✓ POV wearable camera
✓ AI missed call detection
✓ Officiating review & training
✓ Live POV fan streaming
✓ Referee performance tracking
Veo
AI field cameras for automated recording
– POV wearable camera
– AI missed call detection
– Officiating review & training
– Live POV fan streaming
– Referee performance tracking
Hudl
Video analysis platform for teams
– POV wearable camera
– AI missed call detection
– Officiating review & training
– Live POV fan streaming
– Referee performance tracking
Hawk-Eye
Elite review systems (pro leagues only)
– POV wearable camera
✓ AI missed call detection
✓ Officiating review & training
– Live POV fan streaming
– Referee performance tracking
Pricing

Simple plans for every league.

Pay for what your league needs. Scale as you grow. No long-term contracts.

Starter
$49
per month
100 GB storage
  • POV video review & playback
  • 1 referee / 1 camera
  • Basic AI call flagging
  • 7-day footage retention
  • Email support
Join Waitlist
Pro
$99
per month
500 GB storage
  • AI missed call detection
  • Full officiating call review
  • Up to 3 referees / cameras
  • 30-day footage retention
  • Referee performance scoring
  • Priority support
Join Waitlist
Most Popular League
$199
per month
2 TB storage
  • Everything in Pro
  • Multi-referee management
  • Unlimited cameras
  • 90-day footage retention
  • Live POV fan streaming
  • Coordinator dashboard
  • Dedicated onboarding
Join Waitlist
Enterprise
Custom
contact us
Unlimited storage
  • Everything in League
  • Large leagues & broadcasters
  • Custom AI model training
  • Live stream integrations
  • White-label dashboard
  • SLA & dedicated support
Talk to Sales

LensX helps our referees analyze every game and has increased our fan engagement in ways we never expected. It's become an essential part of how we run our league.

FCR
FCR Football League
Official LensX Partner
FAQ

Everything you need to know.

LensX is a wearable AI camera system for referees. The camera clips onto a helmet or cap and captures a live POV feed. Our AI analyzes every call in real time, flagging weak decisions, detecting missed calls, and scoring officiating performance. The same feed streams live to fans for an immersive viewing experience.
Not at all. The camera clips on in seconds—no wiring, no setup crew, no technical knowledge required. Once it's on, everything is automatic. Footage is processed and ready in your dashboard by the time the game ends.
The AI analyzes referee positioning, sightlines, and decision timing relative to each play. It flags calls that fall outside normal confidence thresholds for coordinators and referees to review. It's a second set of eyes—not a replacement for judgement.
Yes. On League and Enterprise plans, the referee's live POV feed streams directly to fans via the LensX platform or embedded into your existing broadcast. Fans see exactly what the referee sees—in real time.
Plans start at $49/month (Starter—1 referee, basic call review) up to $199/month for full league management, unlimited cameras, live fan streaming, and 2 TB storage. Enterprise pricing is custom. Hardware is sold separately.
All footage is securely stored in your LensX dashboard and retained based on your plan (7 days on Starter, up to 90 days on League). Only authorized admins and referees in your organization can access it. Download or share specific clips at any time.
LensX is currently in early access with select leagues and officiating programs in Canada. We're rolling out through our waitlist. Join above to be first in line when we open in your area.
See LensX Live

See LensX
In Action.

Join the waitlist and be first to see how LensX helps referees make better calls and leagues create unforgettable fan experiences.

Join Waitlist